Instagram, the popular photo-sharing app for devices running Apple Inc.'s iOS platform, has reached 27 million users —and is coming to devices running Google's Android soon.
Instagram co-founder Kevin Systrom disclosed this at the SXSW Interactive conference in Austin, Texas, tech site TechCrunch reported.
“In some ways, it’s better than our iOS app. It’s crazy,” TechCrunch quoted Systrom as describing the Android app at the conference.
TechCrunch said Systrom showed off the company’s upcoming Android app, waving it around very briefly on stage, but he did not give a full demo.
Systrom added it took a while for Instagram to come to Android simply because the company was focused on scaling on iOS.
Co-founder Mike Krieger added the "folks over at Android" have been pretty impressed with the way the app leverages the platform.
Systrom did not disclose daily active users during his fireside chat with TechCrunch editor Alexia Tsotsis.
“It’s Facebook-level engagement that we’re seeing,” he said.
On the other hand, he did not offer any clarity on rumors that the company is raising $40 million at a $500 million valuation.
“Good companies are always fundraising. Whether you’re meeting people or considering firms, you’re always fundraising. But it doesn’t mean we’re active. We’re trying to create a long-term, viable company that doesn’t come and go with fads. It should be something that lasts and creates meaningful value,” he said.
Also, he was coy about what Instagram’s business model will ultimately end up being.
TechCrunch said the app presently does not have any advertising or in-app purchases, in contrast to Path, which sells some filters.
Instagram was launched in the fall of 2010, and grew out of some unsuccessful experiments in location sharing.
“I was not super pumped up about location-based services. But I saw that what Kevin was doing was more about sharing the story of a place,” Krieger said.
Systrom added, “Burbn never really failed. We just never really let it fly
What We Want? We Want Instagram On Android Soon
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